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SEO Perth Two Moons Consulting & Search Results Pty Ltd
SEO Perth - What we do.Being one of the most important aspects to consider for anyone hoping to gain a bit of online popularity, making sure that your website is fully optimized for search engine results should be a priority! The act itself involves suitably tailoring your website so that it has been fully optimized to display prominently whenever someone searches for you online. Whether you're an individual or a business, ensuring that you've fully SEO'ed your website can be a challenging task, but it's often rewarded with a much higher rate of traffic and business if done properly.
There are a few important things to consider when it comes to search engine optimization. The first is that you'll want your website to display as high up the search result rankings as possible, the second is that all of the information used to get you to that position is responsible and specific and the third is that there are several aspects that come in to play in order to get your website to where you want it to be in the first place.
Keywords play a major role in your website's search results. Finding specific keywords that are ideally suited to your company, but are also likely to be entered in to a search engine by people should be your priority. These keywords will play an important role when it comes to finding your website, services or information, so keep them simple, straight to the point and specific to yourself or your company.
Next up, creating the right mix of meta tags is also very important. These tags will act as pieces of information that search engines will then use to identify what your website does. Without these tags search engines won't know what you offer, do or provide, and your website might then have a lower chance of appearing in search engine results. Choose your meta tags carefully; they won't change what's displayed of your website when searched for, but they will affect where your website is displayed.
To compliment your meta tags you'll have to rely on your meta description to really get the message across. This is a few simple lines of text briefly introducing yourself or your company to anyone that's entered your keywords and can see your website URL on a search engine result's page. This brief description will act as a welcome to your audience so make sure to mention who you are, what you do and where you're from if applicable. Keywords can also be included here, although try to limit them because too many and you'll soon find that search engines will ignore your results entirely!
Once you've decided on how many keywords, meta tags and the type of meta description that you want on your website, you'll want to make sure that it's indexed too. You can do this easily with tools online that provide something called a 'sitemap'. By entering your sitemap in to a search engine's database, you're actively providing the information that those search engines want, so they'll be able to add you to their listings much sooner.
Understanding Search Engine Optimisation
If there's one online technique that has been responsible for taking businesses from zero to hero status, it's SEO. In its early days, SEO was a great way to ensure that your website displayed as highly as possible for a range of keywords. Displaying highly means that your website would be visible before others, which results in a greater audience and the potential for far more sales. As the years have progressed, so too have SEO techniques - and the entire industry is now more challenging to enter than ever before.
Even the most unique of niches are filled with businesses and individuals hoping to cash in on their web presence, and it can be pretty challenging to develop a reputation online with so many competitors to consider. As more and more businesses take advantage of the potential of Search Engine Optimisation, it's important to approach it from the right angle to maximise the results.
Search engines have also grown wise to websites exploiting the potential that SEO affords and as a result, they've introduced penalties to website owners that breach their policies. These policies are consistently updated, and enacted via the release of 'algorithms'. These algorithms are charged with scanning a website, getting to know its internal data and then defining where the site should be displayed within search results. Too many SEO techniques will result in a poor result, or even a delisting, whereas the proper SEO techniques will promote a healthy position online. Let's get to know each technique now.
Possibly the most important part of any SEO strategy; your keywords define who you are, what you offer and what you can provide to people online. Without a good set of keywords, your online presence will already struggle to make a mark within a search engine's database. Certain keywords will be far more common, such as 'best television', whereas others will be far less used, such as 'the best purple television in Germany'.
Popular keywords will already be used by thousands of websites online, and these websites will already have their 'dominant top 3'. In order to climb the ranks of search engines, surpass your competitors and tackle the top spots you'll need to demonstrate to the search engine why you deserve to be there.
One of the most common ways to explain to a search engine just how important your site is, is via the use of backlinks. Poor quality backlinks are a very bad idea as too many of these could result in your website being penalised - especially if they are spammy or irrelevant to your website. Search engines want to know that your website is held in high-esteem by others in your industry, and that's why it's so important to keep on top of exactly what backlinks you have.
Search engines often rely on 'page ranks' to gauge how reliable the backlink is. If your website has 1000 links from pages with a ZERO page rank, then you won't see a drastic shift in your online position. However, if your website has several high-quality backlinks - from a variety of reliable and respected websites with higher page ranks - then the search engine will hold your site in a much higher regard, and your search result will demonstrate this new favor.
The Meta data on your website can further enhance your website's functionality; especially when it comes to introducing your products and services to the search engines that will govern your results. Your Meta data refers to your website's tags (displayed at the very top of your internet browsing window), your website's description (the 150-160 characters displayed on search result pages), and your keywords.
By checking that these elements cross over between the different items of data, a search engine will be able to obtain a much better idea of what your website is about. The result? A far higher chance of being properly categorised online, and a greater chance of having your website found by someone looking for what you are offering!
If you've ever heard the term 'content is King', then you'll already have an introduction to the benefits of fresh content. This content comes in many forms; from blog posts and articles, all the way to company descriptions, sales letters and social media status updates. Search engines like Google love fresh content; in fact it's considered a pre-requisite for websites hoping to achieve any sort of online presence.
The fresher the content, the more often a search engine will scan your website. The more frequently they pop back for scans - the more likely your site is to be assigned a priority. Experts suggests at least 1 fresh article per website, per week. As search engines like Google release algorithms at least a few times a year, it's important to keep your content as fresh and relevant as possible. Never steal or modify content from other sites and always use your content to its fullest by introducing your keywords or relevant backlinks, whenever possible.
By combining all of the above techniques, there's no reason why a website couldn't see a huge climb in search page results and as the first page is the target for businesses hoping to obtain a greater paying audience, experts around the world endorse it - albeit in a way that search engines support. The length of time before results are seen will vary depending on the keywords used, and the type of business, but the results are often clear for all to see. Keeping up with the above techniques will ensure that your website stays ranking as highly as possible, well into the future.
In the competitive world of SEO in Perth itís important that you capture and profile your brands online reputation. Talk to us and find out how we can build your brand and control your online reputation.